The Forever Group is a privately held Canadian company that develops unique consumer branded products. I had the pleasure of developing artwork for their new lingerie accessories line aimed at creating confidence through fashion fit solutions. Their specific ask for this project was to develop packaging that was eco-friendly, colourful, and aspirational.
I worked with the manufacturer to create packaging that used zero plastic, was printed using soy-based inks and on FSC paper. The SKUs are differentiated by colour, and the interior graphics showcased lifestyle imagery that reinforce the power of fit, comfort and confidence.
Details
Client: The Forever Group Brand: BeConfident Design: Jazmine Stephen Year: 2019