Canadian Tire Corporation is one of Canada’s most-shopped general retailers. FRANK is their no-nonsense, private label brand that spans a wide variety of everyday household items.

I worked with Canadian Tire to develop a look for their FRANK Holiday packaging. The look had to translate across a variety of different packaging elements — from boxes, to labels, to tags and tins. The look had to feel festive, but not read as Christmas and differentiate itself from their everyday FRANK products . 

I came up with a handful of concepts, but the one that fit the idea most was treating the packaging like a winter’s night. I also had the pleasure of designing the festive animations, which was just as fun as they look!