Canadian Tire Corporation is one of Canada’s most-shopped general retailers. type A is their light-hearted private label brand that achieves organizational harmony through orderly, thoughtful and innovative home essentials. 

Taking direction from the product development team, I worked with Canadian Tire to create a series of textile print and pattern mainly for ironing boards. My job was to create a cohesive look that spoke true to the type A brand, while being flexible enough to live across many product categories if needed.